Are you a small business, start up or personal blog owner who’s looking to list your business on Google for free?

If YES, you nailed it! If NO, think again!

In this blog post, we’ll give you the lowdown on why and how to list your business on Google without spending a penny. So read on and learn how to get your business in front of potential customers quickly and easily!

Is it free to list my business on Google?

Yes it’s absolutely free, no hidden costs and here’s why you must have your business listed on Google.

The vast majority of people use Google, which made up 91.94% of the global search market in December 2021. Bing took second place, with 2.86% of the global market share, followed by Yahoo at 1.5%, Baidu at 1.37%, Yandex at 1.1% and DuckDuckGo at 0.67%.

That means more than 9 out of 10 people will find your business through Google if doing an online search. That’s why it’s so important to list your business on Google.

The good news is to list my business on Google is free and easy. It just takes a little time, and if you’re confused by the process or don’t have the time we’ll do it for you.

What are the benefits of my Google Business Profile?

1. Easy to manage
2. Easy to edit your listing and showcase your business
3. Packed full of features all for free
4. Signing up for a business profile is simple
5. Understand your customers and grow your presence

The most important and practical benefit is that your business will immediatey show up in the local search listings. These are the results that appear at the top of the page before the rest of the results. They show up in relation to the area of the search.

For example, someone searches, ‘web design’ and they’re located in Edinburgh. If you’re listed and you have web design as a service and you’re located in or near Ediburgh you’ll show up. Thanks Google! You don’t even need a website to be listed and people can contact you directly through the listing because you have signed up to google business manager. However having a website is extremely beneficial and will be the next thing your potential customers look for when they come accross your listing.

If you’re a small business and want to get going with a Google optimised site with 3000 words of keyword researched optimised content then check out our Small Business Website Package.

If you want to try build your website on your own with a cheap website builder there are advantages and disadvantages to this process.

Once you get the hang of the google my business app and it’s features you can showcase products, events, news, your staff and company. Furthermore you’ll learn about your customers demographics and search intent. This will help you to optimize your marketing and get more conversions.

How do I list my business on Google?

Here we go, Google Support will walk you through the process to set up your free Google Business Profile.

It’s a fact that 56% of local retailers have not claimed their free Google Business listing. If you don’t have the time we will do it for you. It’s important!

Simple Steps to optimize your Google Business Profile to get more customers in 2023

1. Once you’ve signed up for your account ensure that you complete all the necessary business information and verify your business on Google. Google will walk you through how to claim your business listing.
2. Ensure all your information is up to date, accurate and comprehensive.
3. Consider your keyword strategy when adding your business category, services and attributes. Very importantly ensure your title states your primary keyword and service, for us it is “Freelance Web Design”.
4. Add pictures of your business and staff, make a small introductory video, it doesn’t have to be professional, just relaxed and personal. Your profile photo is the first thing customers will notice when clicking on your isting.
5. Another fact! Listings with photos are 2x as likely to be considered reputable and get 35% more clicks.
6. Add posts to draw attention to latest releases, news or products from your business. it’s important to keep your listing active, Google loves information that is alive, this includes information on your website.
7. Add your products.
8. Then the lifeblood of your local search results ie my Google Business Profile listing is REVIEWS!!

The maths is simple.

Good Reviews = More Business
Bad Reviews = Less Business.

To get good reviews ensure you give your best service to your customer from start to finish. Then send your customers the give us a review link from your google business profile. Ensure you respond to reviews, every review, good and bad, every one of them, respond, get it.

It’s a fact that more than 90% of people will read a review before purchasing, that will be the tipping point between someone becoming your customer or not.

There’s more stuff you can do to optimise your Google listing however these are the fundamentals explained above.

Need some help?

If the above sounds time consuming or complicated, we’ll do it for you.

With our Small Busines Website Package we get you listed on Google as part of our package. Because we understand how important it is to get you going on your Google journey and we’re on a mission to help small businesses.

For larger businesses we can help you optimise and strategise your Google Business Profile listing.

Take an easy step and fill out this quick contact us form and we’ll meet up for a free consultation.